Digital marketing campaigns were created weekly. After receiving the subject matter we would quickly plan the type of content to create. Each campaign used new photographic content which we created or found stock. Each weekly campaign required an email newsletter, made in Mailchimp, Klavio, or Zaius. We created corresponding assets for social media posts on all channels. Often, corresponding assets for use on the proprietary website were also needed.

Email marketing newsletters have a consistent header and footer. We designed a template that looks aesthetic on both desktop and mobile. To maintain brand consistency, the bulk of the copy was in the brand font family. However, we had the freedom to experiment with accent script fonts and email layout. Email content varied between product promotion, visual inspiration, informative, or special events.

Digital Design
Marketing Assets
Photography