Home Fragrance
Fragranced with 100% essential oils The Yummi Home line is bottled in-house. The design process features labels, copywriting, photography, catalogs, and marketing efforts.
The product line of essential oils, hand soaps, and sprays is the third generation of iterations. The amber bottles evoke an apothecary feel and protect the product within. The labels are inverse to the rest of the brand packaging but still uphold a consistent feel. The minimalist spacing, typefaces, and colours are in alignment with the whole brand. The colours of fragrances are akin to the scented candle colour identification system. Printed on metallic paper, the uncoloured text has a luminous glow. Black labels on the black glass essential oil bottles is a nod to silkscreen printing. In manufacturing, using sticker labels eliminates inventory management of specific use containers. Created with a specialised consulting firm, the label copy is label law compliant.
Also produced in-house we created periphery assets. Product photography, editing, and sizing for proprietary web and resellers. Marketing assets like 'lifestyle' images for ads, social media posts, and newsletters. As well as B2B materials like catalogs, sell sheets, and MSDS sheets.